The FSBO Script to Set Qualified Listing Appointments

Hey guys in this video I'm gonna share with you the best for sale by owner script so you can become a top listing agent everything in this channel is about you becoming a top listing agent my name is Jackie Kravitz with sales x training welcome to my channel if you're a real estate agent who wants to sell more homes and make more money start now by subscribing and clicking the bell right next to it so you don't miss any of my weekly videos for sale by owners the single hottest prospect that exists in real estate why is that because here's someone who is selling their house and they're not using an agent yet there is absolutely no one not even someone you know not even a past client not even there's no one that you can speak

With call dorna talk to better than a for sale by owner because the whole purpose of prospecting is to find someone who wants to sell you never prospect for buyers okay buyers are gonna come to you because you have a lot of listings you prospect for listings meaning you talk to people you make calls you door knock to find somebody who wants to sell every fsbo wants to sell the challenge for a lot of real estate agents is well they have a lot of objections but I don't want to pay a commission and I don't want to list with an agent or bring me a buyer and I'll pay you a commission or I know what I'm doing I sold many homes for sale by owner before

Yeah these are common physical objections by the way expect to hear these objections from every physical you talk to you shouldn't be surprised and shocked you should be prepared because when you're prepared there's a quote I love that says luck happens when preparation meets opportunity you know what objections they're gonna give you are you prepared so you can get lucky on that call and actually set a listing appointment so I'm gonna give you the single best script for you to set appointments with for sale by owners and we're going to keep this simple by the way if you click on the banner of my channel there's a little link on the upper right hand side and you'll be able

To download my for sale by owner script okay and then if you go on my website salesxtraining.com you could actually download some objection handlers there too so you call for sale by owner they answer the phone hello I'm just giving a script now I'm gonna talk not gonna talk about skills and other things because there's a there are a lot of things that are very important when they answer hello uh to engage them immediately I'll do other videos on that but the script you're gonna use is they answer the phone oh hi this is Jackie I'm a local real estate agent I don't like saying the name of your company at all because most people they box real estate agents in in a

In a category you know if you're with xyz company and they had a bad experience with a an agent from xyz company they think like you're the same just because you're with the same company I found that out when I was selling real estate because I used to hear oh I already talked to you know three agents from your company I'm like okay now I got that objection to to be to overcome before I could have a conversation so I started just saying I'm a local real estate agent um or I'm a real estate agent here in the area that's another option and I I noticed that you have your house for sale looks like you're selling it by owner right there you go you're just acknowledging it and there there's a reason for all of it I'm

Not gonna stop and tell you the reason okay but this this script is perfected I personally listed 100 for sale by owners a year for several years in one of the hottest markets this country has ever seen in one of the most competitive markets in the country using the script so it's proven to work not only is it proven because it worked for me I have I have thousands of clients that are setting for silver in our appointments with the script so here we go so I'm a local real estate agent I noticed that you have your house for sale it looks like you're selling a buy owner right I decided to give you a quick call today because I work with a lot of

Buyers and sellers here in the area and I'm just calling to see how things are working out for you great question let them talk oh it's going great I'm getting a lot doesn't matter what they say oh it's well not so good it doesn't matter okay you let them speak and then here's the next question I'm just curious Mr. Seller or blank or john whatever their name is I'm just curious is is saving the commission the the main reason why you decided to sell it yourself and instead of using an agent they're gonna say yes the main reason may not be the only reason but it is the main reason even if they say because once in a while they'll say no you know it's just I've sold for silver before I'm not in a hurry so I figured I'd give it a try

That's not the main reason okay the main reason is they think they will be able to save money keep more money like if I don't pay a commission well that's money that I get to put in my pocket that it's not because of the time it's not because they've done it before it's not for any other reason okay so but if they are I'll do other videos and I'll tell you how to respond if they say no it's not really it's just that I have time but we're not going to do that right now most of them are going to say well yeah you know your commission is a lot of money and they're going to say that and there are a lot of sales techniques that you would need to learn but again I'm just giving you the script you would normally repeat and approve what they said

And then you ask this question so um Mr. Seller I'm curious if if I can show you a way where you would be able to actually net more money I'm talking about net net bottom line what you're going to walk away from the closing table with if I can net you more money by working with me instead of selling it yourself is that something that you might consider now this last line that I gave you actually the script you're going to download I don't even it's not word for word what I just said because there are there are many variations of this meaning saying the same thing worded a little bit different and I call those fsbo closes now I'm just giving you a basic one the point is when

How you're gonna set for sale by owner appointments and this is why this is the best script fsbos are selling on their own to save the commission it's all about saving money regardless of if they had a bad experience I don't care what's going on the quicker you can get to that conversation which is the only one they're interested in having they're not interested in telling a real estate agent who they don't know don't trust don't want to list with where they're moving to why are they moving when do they want to sell and like going through an interrogation over the phone they are not interested in that all they're interested in money what's why should

I list with you if I can show you a way where you would be able to net more money by working with me instead of selling it yourself is that something you might be interested in looking at it's almost impossible for them to say no they they do say no they go well I don't know how you could do that you know that doesn't make sense or whatever they say that's an objection we're not gonna cover this here but sometimes you'll get somebody on the phone that says uh okay like how could you do that well that's exactly why I'd like to meet with you for 20 minutes so I can show you how working with me would actually benefit you financially so would you be available for 20 minutes around 3 o'clock today would 4 be better that's the basic script

Right there but the quicker you can get into the commission conversation that line is saving the commission the main reason why you decided to sell it yourself that's like line three on my script because that's the only thing they're interested in and the quicker you get them to acknowledge that now it's all about value they don't want to pay a commission because they don't think real estate agents are worth the commission that they charge and the reality is most real estate agents are not now you are investing in your education you want to learn how to be a top listing agent why do I know that because you're here watching this video so that tells me you're not average

Average real estate agent sells a handful of homes a year if you wanted to sell a handful of homes a year you wouldn't be here because you could do that without learning anything okay so you're here to become a top agent and top agents offer value their commission is not an expense it's an investment and that's the conversation that you need to have with for sale by owner so you can set appointments go out and take listings not waste your time previewing property or if I have a buyer what's up with that you want to be a top listing agent you don't want to go sell a for sale by owner house to your buyer and most of the agents that are told to use these scripts they don't

Even have a buyer anyway it's just a lie it's like a a bait and switch kind of conversation I'm I'm not about that direct to the point talk about what they care about what matters to them and you will set for sale by owner appointments there you go like the video comment below let me know if you have any questions subscribe to the channel I'll see you on the next video