From New Realtor to 100 Listings a Year: The Expired and FSBO System

Nov 03, 2026

By Jackie Kravitz, real estate coach and creator of 24 Listings in 12 Months. Jackie personally listed 150 For Sale By Owners and expired listings a year, selling 125 homes annually for ten consecutive years.

How did Jackie Kravitz go from new realtor to 100 listings a year? By talking to enough people. She worked nights and weekends making 400 contacts a week, sold 25 homes her first year, and built up to 100 by year four calling expired listings at 8 a.m. sharp and FSBOs, setting same-day appointments with all decision makers present.

Key Moments in the Video

  • 0:00 Who this training is for
  • 5:08 Why FSBOs and expired listings
  • 6:30 How Jackie got started in real estate
  • 16:05 The plan if you started today
  • 27:49 What to say when you call a new expired
  • 33:24 Why FSBOs are easier to talk to
  • 35:55 Sellers are looking for confidence
  • 51:38 Calling FSBOs
  • 56:52 Pre-qualifying questions
  • 1:01:05 The 'if blank, would you blank' question
  • 1:03:47 When they need to talk to their part
  • ...
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