What should a new realtor say on a listing presentation? Follow four parts: introduce yourself and confirm their motivation, present an active and aggressive marketing plan, walk them through the market analysis so they arrive at the price, then write the price on the listing agreement and ask them to sign. Handle every objection by repeating and approving it, then asking again.
What listing presentation gets realtors more listings? One built around the question every seller is asking: can this agent sell my home for the most money possible, in the least amount of time, with the least amount of hassle? Use a four-part script, pre-qualify, bring a concise CMA, walk in assuming the sale, and ask for the signature.
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How do you walk out of a listing presentation with a signed agreement? Remember that a seller who agrees to meet with you is already a yes. Use a four-part script, pre-qualify, bring a short and accurate market analysis, assume the sale, show up knowledgeable, professional, confident and aggressive, explain what you do differently, and ask for the signature until you get it.
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